Orwashers

I currently lead marketing for Orwashers, a historic and beloved bakery in NYC. I’ve evolved the digital marketing for this 110 year old bakery for nearly 2.5 years.

I lead email marketing, brand / influencer partnerships, and the bakery’s social media marketing where I film, edit, analyze metrics, and conduct community management.

At Orwashers, I’ve spearheaded collaborations with notable companies such as Apple and Searchlight Pictures for their award-winning film, “A Real Pain.” I’ve also lead numerous influencer events and activations.

I’ve encouraged Orwashers’ Owner & CEO, Keith Cohen to feature in skits that have garnered millions of views! I also launched a social series called “Breaking Bread” where I interview interesting people at the bakery.

Notable metrics:

• Key contributor in generating increased revenue YoY for crucial sales opportunities (i.e. Jewish High Holidays, Thanksgiving, Hanukkah/Christmas, etc..)

• Instagram - Organically grew account by 7k followers thus far (from 15k) with hundreds of thousands of views.

• TikTok - Opened the account and has grown to nearly 16k likes thus far.